InterTubes EP12 - Keywords, Page Structure and Reporting

It is time to look at the structure of your website and make sure it is setup in a way that will make it user friendly along with being search engines friendly.

Have you given thought to the keywords you want to be found on the search engines? Are those keywords even in your website. Are those keywords obtainable?

How is your site doing? How consistent is your traffic? Are you getting found with the keywords you want to be found with?